SPAM
Information
Why
is SPAM Bad?
It
Wastes Time
1. It's very
irritating going through your mail and having to
weed through and delete all the get-rich-quick,
pornographic, and other offers from people who
shouldn't have your e-mail address. The most
scarce resource is increasingly peoples' time and
attention -- and none of us can afford to have it
ripped off by spammers.
It's
Offensive
2. Quite a bit of
the Spam is offensive to a wide variety of people.
Spam is sent to thousands, sometimes millions of
people at a time. Sexual sites offering nude
photos are received by nuns and children. Often
profanity and obscenity is used in the subject
line -- making it virtually impossible to avoid.
Increases
Download Time
3. If you don't
have a fast modem, or if it's been a while since
you checked your e-mail, Spam can make the
retrieval of e-mail a very slow and irritating
process.
Slower
E-mail
4. Every piece of
e-mail you receive and send goes through the
system more slowly because of the millions of
pieces of Spam choking the Internet network.
Whether an e-mail message takes minutes or hours
to reach its destination, it would have gotten
there a little faster in a Spam-free system.
Destroys
Legitimate E-Mail Services
5. Companies that
send legitimate mail to subscribers may have their
e-mail destroyed by the rising tide of Spam (See
Below).
Destroy
or Greatly Diminish the Net Entirely
6. Imagine what
would happen if you received a piece of junk mail
in your inbox from every company on earth -- and
the mail was sent to you every day. The only
reason this does not currently happen is the
restraint exercised by most business people.
Sending Spam costs the sender almost nothing --
all they need is a list of e-mail addresses and Spam
software, both of which can be bought very
cheaply.
It is not
difficult or expensive to send Spam to a million
different people -- and that same piece of Spam
could be sent every day forever -- at virtually no
additional cost to the sender.
There is the
potential for Spam to completely overwhelm the
network, and for so much to end up in your mailbox
as to make e-mail virtually worthless. Don't think
this is impossible -- Spam helped ruin many
once-thriving Usenet communities. Don't let it
happen again.
Accidental
Filtering
7. As Internet
Service Providers try to filter Spam on behalf of
their customers, many legitimate messages get
filtered out. An ISP will often halt all mail
coming from a particular domain in order to stop
spamming originating within that domain. The
unfortunate side effect is legitimate email being
sent from users within that domain will also be
filtered out. In other words, if an ISP screens
out a spammer using the Earthlink domain, no
e-mail from Earthlink users can get to customers
of that ISP.
Why
web publishers hate Spam.
Lose
Advertising
1. Most web
publishers are coming to the realization that
people won't be willing to pay for content for
quite some time, if ever. So, like radio and TV,
publishers will be completely dependent on
advertising.
But if spammers
can get away with sending advertising to people
who don't want it, at no cost to the spammers, the
legitimate business of selling advertising space
on the web will be destroyed, or at least greatly
diminished. Publishers with no market for
advertising will be forced out of business.
Spamming
Publishers Gain Advantage
2. An ethical
publisher would never try to gain exposure or new
subscribers by spamming. Unfortunately, there are
many who are not ethical, and try to increase
their readership by sending Spam to millions of
e-mail addresses. The vast majority of people are
irritated by this Spam. But the spammer always
gains a few new subscribers.
The irritation of
the vast majority causes the publisher no harm,
and they pick up new subscribers at very small
cost. In this way unethical publishers who violate
the widely accepted rules on netiquette gain a
competitive advantage over those who don't Spam.
Slows
Down Mailings to Subscribers
3. Legitimate
mailing services who deliver daily e-mail to
thousands of subscribers who have signed up for
such mail are harmed. If you haven't received your
normal e-mail today, it's probably on its way, but
slowed down in a Spam-filled network.
Crowds
Mail Boxes
4. One of the
most frequent complaints of web users is that
their mail box is too crowded. In fact, as Spam
increases, it's possible that people simply won't
be willing to dig through the huge piles of Spam
to retrieve mailings they have signed up for.
Must
Read Spam
5. Publishers really value the interaction with their
readers made possible by e-mail. But, without
looking at the message, a publisher can not always
tell whether it is from a legitimate reader or a
spammer. For instance, the subject line
"Hi" is often used by spammers. It is
also often used by readers commenting on a
newsletter. Publishers are thus forced to either
ignore potential reader comments or waste valuable
time sifting through Spam.
This is also a
very serious problem for other net businesses,
especially those that provide support services. If
you're wondering why you haven't heard back from
your ISP regarding the e-mail you sent, they're
probably busy sorting through hundreds of daily
e-mails, many of them Spam.
Removal
From Mailing Lists
6. Consumers can
sometimes, but not always, be removed from mailing
lists by inserting remove in the subject line and
sending the mail back to the spammer. It many
case, not only does not work, but it can often
verify to a spammer that your e-mail address is in
fact valid. This only prompts them to send further
e-mail!
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